Greenhill Media Group took on the full production cycle for The Creator Launch Challenge — a 3-day live masterclass by Afnan Khalifa, targeting creators and entrepreneurs ready to build and monetise their first digital product in 2026.
Afnan grew her audience from 180K to 1.8M in seven months using storytelling, psychology, and viral content — and now reaches 3M+ women worldwide. Over 100K women have completed her programs, with many building six- and seven-figure incomes using her methods.
Our team built a two-tier funnel architecture: a $50 entry with VIP upsell for warm audiences, and a $97 premium track with VSL qualification for high-intent buyers. Both flow into the flagship product — Launch Code, a 9-week program behind $20M+ in launches.
Three workbooks (Growth Partner, Creator, VIP) serve as daily engagement tools that move attendees from curiosity to commitment — and set them up to buy Launch Code at the founding price.
Two entry points, one destination. Whether someone pays $50 or $97 to join, every path leads to the flagship product — Launch Code.
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The workbooks aren't supplementary material — they're a sales instrument. Each targets a different buyer persona within the same audience, keeping all three engaged across all 3 days and channelling them toward the right offer.
Each price tier has a complete independent funnel — separate landing page, qualification step, VIP offer, and thank-you page. Both tracks feed the same flagship product at the end.
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