Greenhill Media Group × Afnan Khalifa — The Launch Code
Greenhill Media Group · 2025
Greenhill Media Group

Afnan Khalifa

Case Study — The Creator Launch Challenge
Details →
From 180K to 3M+ women worldwide — and a multi-million dollar education ecosystem built in Dubai
$3M+
Generated per launch
100K+
Women completed her programs
18
Months to first $1M
About the project

The Creator
Launch Challenge

3M+
Total audience across all platforms
10K+
Students reached 6–7 figure incomes
$20M
Generated using the Launch Code system

Greenhill Media Group took on the full production cycle for The Creator Launch Challenge — a 3-day live masterclass by Afnan Khalifa, targeting creators and entrepreneurs ready to build and monetise their first digital product in 2026.

Afnan grew her audience from 180K to 1.8M in seven months using storytelling, psychology, and viral content — and now reaches 3M+ women worldwide. Over 100K women have completed her programs, with many building six- and seven-figure incomes using her methods.

"3 days to install the exact launch framework that turns ideas into revenue — no audience required."

Our team built a two-tier funnel architecture: a $50 entry with VIP upsell for warm audiences, and a $97 premium track with VSL qualification for high-intent buyers. Both flow into the flagship product — Launch Code, a 9-week program behind $20M+ in launches.

Three workbooks (Growth Partner, Creator, VIP) serve as daily engagement tools that move attendees from curiosity to commitment — and set them up to buy Launch Code at the founding price.

We turn your brand into an asset that generates consistent and substantial revenue
92%
Students run a 2nd launch within 3 months
4–5
Weeks average launch timeline
$75K+
Per launch with 5K followers
What's included in the launch

Six tracks, one team

01
Two-tier registration
Two complete funnel architectures — $50 and $97 entry points — with separate landing pages, VSL qualification flows, VIP upsells, and thank-you pages. Each tier has its own messaging, positioning, and audience intent profile.
View all pages →
02
VIP upsell · two tracks
Live group VIP sessions where Afnan builds each attendee's launch plan in real time — locking niche, offer, calendar, and content strategy. Attendees leave with a complete digital product launch blueprint. Two versions: standard qualified lead and high-intent QUAL lead.
Open VIP page →
03
VSL qualification flow
The $97 track includes a video sales letter page before the VIP offer — filtering for high-intent buyers and qualified leads. This increases VIP conversion rate and average order value without cold-selling to the wrong audience.
Open VSL page →
04
3-workbook content system
Growth Partner Workbook, Creator Workbook, and VIP Workbook — three PDFs that keep attendees engaged across all 3 days. Each is positioned for a different audience role: the producer, the creator, and the high-ticket buyer. Engagement tool and sales asset in one.
05
Thank-you page system
Separate branded confirmation pages for VIP and Free Pass attendees — each with the right next step, access instructions, and community onboarding. The VIP page reinforces the premium purchase decision and reduces refund intent.
VIP thank-you →
06
Waitlist & Launch Code
The Waitlist page captures future-launch audiences between events. The Launch Code sales page — the flagship 9-week program — converts challenge attendees at the founding price. System behind $20M+ in launches, available to everyone who shows up for all 3 days.
Launch Code page →
Funnel architecture

Two-tier path from click to purchase

Two entry points, one destination. Whether someone pays $50 or $97 to join, every path leads to the flagship product — Launch Code.

$50 TRACK
Test page
qualify
VIP Upsell
upsell
$97 TRACK
VSL + Form
qualify
Launch Code
flagship
1
Two entry points — two audiences, one ecosystem
The $50 track targets warm audiences who know Afnan. The $97 track is a premium entry with VSL qualification, designed for high-intent buyers willing to pay more before they've seen the product. Same destination, different qualification speed.
2
Test page + VSL — filtering intent before the upsell
Both tracks include a qualification step before the VIP offer. The $50 track uses a test/quiz page; the $97 track uses a VSL with form. This warms up leads and ensures the VIP offer lands on people already invested in their outcome.
3
VIP upsell — live implementation, not more content
Afnan doesn't sell a course. She sells a live session where she builds each attendee's launch plan in real time. The offer is immediate transformation: lock your niche, define your product, map your launch calendar — right now, together. Attendees leave with a blueprint in hand.
Open VIP offer →
4
Launch Code — the flagship close after 3 live days
After 3 days of live sessions, workbooks, and a 7-figure launch breakdown, attendees see the Launch Code offer at the founding price. The 9-week program that generated $20M+. The audience is primed, the trust is built — the page closes the deal.
Launch Code sales page →
5
Waitlist — the next launch starts warm
Everyone who didn't convert goes into the Waitlist. Pre-warmed, pre-educated, already bought into Afnan's framework. The next challenge launches at a fraction of the cold traffic cost.
Waitlist page →
Project pages — click to open

The full infrastructure, live and clickable

Every card below links to a real page. Click to open the original in a new tab.

thebrandcodes.com/challenge-2
Live Virtual Event · Mar 24–26
3 Days to Install My
Million-Dollar Launch System
No experience needed · No followers needed · Start Generating Revenue Online in 2026
Day 1 · First Launch in 7 Days
Day 2 · Offer That Sells
Day 3 · 7-Figure Breakdown
JOIN THE CHALLENGE
Main · $50 Track
Challenge Registration — $50
Primary entry point for the warm audience. 3-day live masterclass with Afnan Khalifa — build your complete launch plan, offer, and revenue system from scratch. Free instant sign-up bonus included.
↗ thebrandcodes.com/challenge-2
thebrandcodes.com/vippass2
Unfair Advantage
VIP Ticket · $50
Live implementation sessions · Build your launch blueprint together with Afnan · Win Dubai trip
YES, I WANT VIP →
Upsell · $50 Track
VIP Ticket Offer
Live group sessions where Afnan builds each attendee's launch plan in real time. Leave with a complete digital product launch blueprint — offer, calendar, content mapped out.
↗ open original
thebrandcodes.com/online-challenge
Premium Track · $97
Creator Launch Challenge
Premium entry · VSL qualification · High-intent buyer track
JOIN PREMIUM →
Main · $97 Track
Challenge — $97 Premium
Premium entry point with VSL qualification flow. Designed for high-intent buyers — routes through video sales letter before VIP upsell for higher conversion.
↗ open original
thebrandcodes.com/vslform
VSL · Qualification
Watch. Apply. Upgrade.
Video sales letter · Qualification form · High-intent VIP access
VSL · $97 Track
VSL + Qualification Form
Video sales letter page for the $97 track. Qualifies leads before the VIP upsell — filters intent and warms buyers for the highest-converting offer in the funnel.
↗ open original
thebrandcodes.com/thelaunchcodeap
Coming Soon
Next Challenge
on the Way
Be first to know · Early access before public launch
JOIN
Waitlist · Next Launch
Waitlist Page
Captures future-launch audience between challenges. Pre-warmed leads who already know Afnan — the next event starts at a fraction of cold traffic cost.
↗ open original
thebrandcodes.com/launchcode
Flagship · 9 Weeks
Build your first
$100K+ launch
Step-by-step system from the team behind $20M+ in launches
Expert path · Growth Partner path · 92% run a 2nd launch in 3 months
Join The Launch Code →
$20M+ generated
Flagship · Final conversion
Launch Code — Sales Page
The 9-week flagship program behind $20M+ in launches. Two roles: Expert (monetise your own audience) and Growth Partner (earn 25–50% of revenue without an audience). Offered at founding price exclusively to challenge attendees. 92% of students run a second launch within 3 months.
↗ thebrandcodes.com/launchcode
Content system

3 workbooks that move the audience

The workbooks aren't supplementary material — they're a sales instrument. Each targets a different buyer persona within the same audience, keeping all three engaged across all 3 days and channelling them toward the right offer.

Growth Partner Workbook
For the producer profile — someone without their own audience who wants to partner with creators and earn 25–50% of launch revenue. Maps out the partnership model, positioning, and first collaboration steps. Primes them for the Growth Partner path inside Launch Code.
Open PDF →
Creator Workbook
For the creator profile — someone with an existing audience ready to monetise it with a digital product launch. Walks through niche, offer structure, content plan, and launch calendar. The most common buyer type in Afnan's audience — converts directly to the Expert path in Launch Code.
Open PDF →
VIP Only
VIP Workbook
Exclusive to VIP ticket holders — this workbook goes deeper than the general materials. Live implementation companion: attendees fill it in alongside Afnan during VIP sessions, building their complete launch blueprint in real time. By the end of Day 3, a VIP attendee has a finished document they can execute immediately — or use to close their first Growth Partner deal.
Open VIP PDF →
VIP
Exclusive access
Funnel tiers · Attribution

Two tracks, one system

Each price tier has a complete independent funnel — separate landing page, qualification step, VIP offer, and thank-you page. Both tracks feed the same flagship product at the end.

Click any link to open the real page in a new tab.

$50 Entry Track
$50
Warm audience entry. Test page qualification. Standard VIP upsell + QUAL lead variant for hot buyers.
$97 Premium Track
$97
High-intent buyer track. VSL qualification. 10x VIP upsell for maximum conversion on premium audience.
Shared pages
Both tracks share the VIP thank-you page and Free Pass thank-you — reducing duplication while maintaining consistent post-purchase experience.
Flagship
Both tracks end at Launch Code — the 9-week flagship program offered at founding price exclusively to challenge attendees after Day 3.
How we work

Five steps to a successful launch

1
Strategy
Two-tier funnel architecture mapped to audience segments. Each price point, qualification flow, and upsell positioned for its specific buyer type.
2
Tech setup
All pages built and QA'd on thebrandcodes.com — landing pages, VSL forms, thank-you pages, VIP portals, waitlist. Everything tested before traffic goes live.
3
Content
3 branded workbooks, session scripts, email sequences, and community onboarding flows — all written in Afnan's voice and positioned for her audience personas.
4
Launch
Live 3-day event support, real-time issue resolution, VIP session coordination. Team on 24/7 throughout the event window — March 24–26.
5
Analytics
Full post-launch debrief: conversion rates per tier, VIP uptake, Launch Code close rate, and recommendations for the next challenge cycle.
We operate as Afnan's embedded production team — owning all tech, content, and operations so she can focus entirely on what she does best: showing up in front of 3M+ women and delivering transformation live.
3day
Live event production cycle
2tier
Independent funnel architectures