Greenhill Media Group x Sofia Kralow - PLAYGIRL
2025
Greenhill Media Group

Sofia Kralow

Case Study - PLAYGIRL Feminine Identity Challenge
Details
From a feminine identity recalibration to a $3,000-$4,500 flagship sale - built for women ready to stop holding their lives together through pressure
170K+
Instagram audience
2K
Target registrations
$4.5K
Flagship PLAYGIRL
About the project

PLAYGIRL
Challenge

170K+
Instagram followers across PLAYGIRL accounts
3.8K+
Email base + WhatsApp + Telegram community
$3K+
PLAYGIRL flagship programme price

Greenhill Media Group built the full production infrastructure for the PLAYGIRL Feminine Identity Challenge - a 2-day live event by Sofia Kralow targeting high-achieving women aged 30-45 earning $3K-$15K+ per month who have the results but not the feeling of life.

The event is not a course and not a webinar. It's a live somatic recalibration: two public sessions on YouTube and two private VIP sessions on Zoom. Day 1 leads to pre-registration for the flagship. Day 2 opens sales. The entire arc converts a cold audience into PLAYGIRL buyers within 48 hours of the final session.

"Not information. Not pressure. A live feminine identity shift that women feel in their body - and want to continue."

Our team delivered the complete funnel architecture: multi-price-point VIP ticket system ($35-$95 on Whop), VSL qualification flow, Typeform lead scoring, WhatsApp community management for free and VIP participants, password-gated workbook system, booking portals, giveaway forms, and a 48-hour bonus close mechanism.

The flagship - PLAYGIRL transformational program by Sofia Kralow - is a 6-month identity, femininity, and wealth programme. 6 modules: identity, feminine energy, aesthetics, relationships, and money. Our job: fill it with the right women, at $3,000 or $4,500 VIP.

She learned to survive beautifully.
Now she wants to finally live.
4
Live sessions: 2 public + 2 VIP Zoom
48h
Bonus close window
6
Giveaway prizes per event day
What's included in the launch

Six tracks, one team

01
Registration funnel
Single-page free registration capturing name, email, and phone. VSL + Typeform qualification on page 2 - filtering intent and warming leads before the VIP offer. Separate thank-you pages for free and VIP participants with WhatsApp group access built into each flow.
Registration page
02
VIP ticket - 4 price points
Four VIP tiers on Whop - $35, $55, $75, $95. Every woman finds her entry. All tiers include: 2 private Zoom sessions with Sofia, Sex Money Magic mini-retreat, giveaway entry ($500 wardrobe credit, ritual box, archetype reading, 1:1 session, luxury spa), and Kingsmaker Practice bonus on purchase.
VIP offer page
03
WhatsApp community system
Separate WhatsApp channels for free and VIP participants. Free attendees see locked workbooks in their portal. VIP attendees get exclusive channel + Whop personal cabinet + bonus content. Visible asymmetry creates organic upgrade pressure before Day 2 opens sales.
04
4-session live production
Day 1 VIP Zoom: MANIFEST LIKE A PLAYGIRL. Day 1 Public YouTube: The Hidden Cost of Being The Strong One - sells pre-registration. Day 2 VIP Zoom: Sex and Money - The level you can't fake. Day 2 Public YouTube: Activating Feminine Magnetism - opens PLAYGIRL sales with pre-reg list 10 minutes early.
05
Giveaway and bonus mechanics
Day 1 giveaway: $500 feminine wardrobe credit, ritual box, archetype reading. Day 2: private 1:1 with Sofia, luxury spa in the attendee's city. Google Forms with UTM tracking per draw. 48h bonus close: Magnetic Womb Activation expires 24h from Day 1. Personal Branding recording - 24h on Day 2.
06
PLAYGIRL flagship and close
Flagship PLAYGIRL at $3,000 or $4,500 VIP. 6-month programme: identity, feminine energy, aesthetics, relationships, money. Pre-registration Day 1. Full sales Day 2 - pre-reg list gets 10-min early access. Sales team runs reactivation and instalment close (Klarna, Afterpay, Zip, Sezzle, 2-3 part internal plan) in the 48h window.
PLAYGIRL sales page
Funnel architecture

From first click to a PLAYGIRL

Every lead enters at registration and moves through qualification, VIP decision, 2-day live experience, and flagship sale - with a 48-hour bonus window closing the deal.

1
Free registration - short form, immediate redirect
Single-page landing with 4-field form. On submit: redirect to VSL + Typeform. Designed for maximum conversion on cold traffic from Instagram, TikTok (129K followers), and email base of 3,827.
Registration page
2
VSL + Typeform - qualifying intent before the VIP offer
Short video + qualification survey on page 2. Two goals: filter non-relevant audience, increase emotional investment in targeted leads. After completion: redirect to VIP offer + email with WhatsApp group invite.
Qualification page
3
VIP ticket - four prices, one decision moment
Immediately after qualification, the lead sees the VIP offer. Four tiers ($35-$95) reduce friction. Every woman finds her entry. Kingsmaker Practice bonus delivered immediately on purchase - reinforcing the decision before the event starts.
VIP offer page
4
2-day live event - identity shift and pre-registration
Day 1 public session (YouTube) opens pre-registration for PLAYGIRL with FOMO. Workbook password revealed at end of session as a bonus. Day 2 opens full sales: pre-reg list gets access 10 minutes early. VIP sessions run in parallel on Zoom - educational and experiential.
5
48-hour bonus close - PLAYGIRL at $3K-$4.5K
Two time-expiring bonuses create urgency without pressure. Sales team runs reactivation, objection handling, and instalment closes across email, WhatsApp, and DMs. Payment options: full, 2-3 part instalment, Klarna, Afterpay, Zip Pay, Sezzle, Split-It.
PLAYGIRL sales page
Project pages - click to open

The full infrastructure, live and clickable

Every card links to a real page. Click to open in a new tab.

playgirl.sofiakralow.com/live
Live Event Mar 25-26
A 2-Day Live
Feminine Identity Recalibration
For women who are tired of holding their lives together through pressure and control
Day 1 Identity Shift
Day 2 Feminine Magnetism
GET MY FREE PASS
Main Free Registration
Registration Page
Primary event landing. Free access to the 2-day live challenge. 4-field form. On submit: redirect to VSL + Typeform qualification. No experience, no audience, no prior course required.
playgirl.sofiakralow.com/live
playgirl.sofiakralow.com/form
VSL Typeform
Watch.
Answer. Access.
VSL video + Typeform lead scoring + WhatsApp invite
Page 2 Qualification
VSL + Typeform
Video + qualification form. Filters intent and increases commitment. Auto-redirects to VIP offer on completion plus email with WhatsApp invite.
open original
playgirl.sofiakralow.com/vip
VIP Ticket
VIP Access $35-$95
2 private Zoom sessions + Sex Money Magic retreat + Giveaway + Kingsmaker bonus
UPGRADE TO VIP
Upsell VIP Ticket
VIP Offer Page
Four price tiers ($35-$95) on Whop. Reduces friction - every woman finds her entry. All tiers include private sessions, retreat, giveaways, and instant bonus delivery.
open original
playgirl.sofiakralow.com/portal
General Portal
Event Access
+ Calendar
Calendar invite + VIP upgrade prompt
Locked Workbook Day 1
Locked Workbook Day 2
Portal General
Free Participant Portal
Calendar invite + locked workbooks. Free attendees see workbooks exist but cannot access them - creating visible asymmetry that drives VIP upgrades before Day 2.
open original
playgirl.sofiakralow.com/portal2
VIP Portal
VIP Personal
Cabinet
All workbooks unlocked + VIP Zoom links + Kingsmaker Practice + Giveaway forms
Both workbooks unlocked with session passwords
Private Zoom links for Day 1 + Day 2 VIP sessions
Giveaway entry + Kingsmaker Practice bonus access
Portal VIP
VIP Personal Cabinet
Full-access portal for VIP participants: unlocked workbooks (passwords revealed at end of each session), private Zoom links for both sessions, Kingsmaker Practice bonus delivery, and giveaway registration - reinforcing the premium VIP experience from day one.
playgirl.sofiakralow.com/portal2
playgirl.sofiakralow.com/waitlist
Pre-registration FOMO
Get Early Access
to PLAYGIRL
Limited spots + Early-bird access before public opening on Day 2
JOIN LIST
Pre-registration Day 1 Close
PLAYGIRL Pre-registration
Opened at end of Day 1 public session for attendees who want early access before the main sale. Pre-reg list gets into PLAYGIRL 10 minutes before the public open on Day 2 - a critical conversion mechanism for the warmest leads in the room.
playgirl.sofiakralow.com/waitlist
playgirl.sofiakralow.com/playgirl_era
Flagship 6 Months
PLAYGIRL
Transformational Program
Identity + Feminine energy + Aesthetics + Relationships + Money
Join PLAYGIRL
$3,000 / $4,500 VIP
Flagship Final conversion
PLAYGIRL Sales Page
6-month transformation programme: identity, feminine energy, aesthetics, relationships, money. Live Zooms, curator feedback, community, gamification. Standard: $3,000. VIP: $4,500. Payment options: full, 2-3 instalment plan, Klarna, Afterpay, Zip Pay, Sezzle, Split-It. 14-day partial refund guarantee.
playgirl.sofiakralow.com/playgirl_era
Content system

Workbooks that create desire

The workbooks are a conversion mechanism. Free attendees see them in their portal but cannot open them. The password is revealed only at the end of each live session. Every woman has to show up, and every woman who shows up gets deeper into the experience - and closer to buying PLAYGIRL.

Day 1 Workbook - General Access
Accompanies The Hidden Cost of Being The Strong One. Password revealed at end of Day 1 as a bonus for attending. Covers identity mechanics from the session: how perception shapes state, how state stabilises identity, and why changing actions without recalibrating the baseline rarely works. Attendees who fill it in arrive on Day 2 already changed - and already more likely to buy.
Day 2 Workbook - General Access
Accompanies Activating Feminine Magnetism Through Identity - the closing public session. Password revealed alongside the PLAYGIRL sales open. Works with three pillars of feminine safety and attraction, the distinction between effort and magnetism, and the capacity to hold more without contraction. By the time the cart opens, the workbook has already primed the decision.
VIP Only
VIP Workbook
Exclusive to VIP ticket holders - a deeper implementation companion for both private Zoom sessions. VIPs fill it in live alongside Sofia, building their personal Feminine Identity Map in real time. By the end of Day 2, a VIP attendee has a complete written recalibration blueprint and a clear vision of her next chapter - making the PLAYGIRL purchase feel like the obvious next step, not a decision.
Sessions
Both VIP Zoom
sessions covered
Format
Fill in live
alongside Sofia
Output
Feminine Identity
Map by Day 2
VIP system Pricing

Four tiers, one upgrade

Four price points reduce friction - every woman finds her own entry into VIP. All tiers include the same core experience: private Zoom sessions, Sex Money Magic retreat, giveaway access, and the Kingsmaker Practice bonus delivered on purchase.

Click any tier to open the Whop checkout in a new tab.

Entry VIP
$35
2 private Zooms + Retreat + Giveaways + Kingsmaker bonus
Whop checkout
Standard VIP
$55
Same core experience + Broader audience reach
Whop checkout
Premium VIP
$75
Mid-high intent buyers + Higher AOV segment
Whop checkout
Top VIP
$95
Hot buyers + Closest to PLAYGIRL conversion
Whop checkout
Giveaways Day 1
$500 feminine wardrobe or lingerie credit + Curated Playgirl ritual box + Feminine archetype reading - drawn live at session close
Giveaways Day 2
Private 1:1 Identity Session with Sofia + Luxury spa experience in the attendee's city - drawn at final session close
How we work

Five steps to a successful launch

1
Strategy
3-subprofile audience segmentation, 4-tier VIP pricing ($35-$95), full funnel map from cold traffic to PLAYGIRL close at $3K-$4.5K.
2
Tech setup
All pages on sofiakralow.com, Whop 4-tier checkout, Typeform qualification, WhatsApp groups, Zoom sessions, YouTube streams, GHL email sequences, CRM segmentation.
3
Content
2 VIP session scripts, 2 public session frameworks, workbooks (Day 1, Day 2, VIP), email sequences, WhatsApp messages, giveaway forms - all in Sofia's voice.
4
Live event
4-session live production: VIP Zoom x2, YouTube x2. Password reveals, giveaway draws, pre-reg open, sales open, 48h bonus countdown. Team on 24/7 Mar 25-26.
5
Sales close
Sales team reactivation, objection handling, instalment offers, bonus expiry pressure. Full post-launch debrief: conversion per funnel step, VIP uptake, PLAYGIRL close rate.
We operate as Sofia's embedded production team - owning all tech, content, community management, and sales support so she can show up fully in the sessions and hold the energy that converts her audience into PLAYGIRL women.
2day
Live event
production cycle
4tier
VIP price points
on Whop